August 6, 2026
Investing in social wealth

We often dedicate the best, most energetic years of our lives to building a fortress of financial security. We...

We often dedicate the best, most energetic years of our lives to building a fortress of financial security. We work long hours, take on additional responsibilities, and sometimes miss important family milestones, all in the name of providing for the people we love.

It is a noble pursuit, driven by a deep sense of care and responsibility.

But what if, in our quiet rush to build that financial security, we are accidentally sacrificing the very relationships we are trying to protect?

In “Good Money”, John Coleman introduces this pillar of the Harvard Human Flourishing Program: close social relationships. This pillar reminds us that human beings are fundamentally, undeniably wired for connection.

We can accumulate a beautifully structured portfolio, but isolation remains the absolute greatest enemy of our well-being. Research consistently shows that the depth of our relationships is the single strongest predictor of our long-term happiness.

Yet, we frequently fall into the trap of delaying our shared experiences for a "someday" that might never arrive.

We tell ourselves that once the mortgage is finally settled, or once the business is sold, we will finally have the time to take that family trip or host those long, unhurried weekend dinners.

The danger here is that connection cannot be deferred indefinitely. Relationships require consistent, present-tense investment. If we wait until we are entirely financially "done" before we start investing in our social wealth, we might find that the window of opportunity has quietly closed.

It’s a tough balancing act, juggling all the demands of our time, focus and energy. Ron Blue often says that all of these demands are simultaneous and not sequential. That means that we can’t aim to build a career, and then build a family, and then build a legacy. We need to recognise that we’re working towards all of them at the same time.

Our children grow up and build their own lives, our friends move away, and our own physical energy levels naturally shift over time. So, the sooner we can learn and plan to balance these life treasures simultaneously, the better.

Instead of always asking what financial yield an investment will produce, we might gently challenge ourselves to ask what emotional dividend a shared experience will pay out. It encourages us to actively, intentionally deploy our capital to foster connection today.

This approach certainly doesn't mean being reckless with our financial planning or abandoning our budgets. It simply means giving ourselves permission to allocate our funds specifically for togetherness, investing in social wealth.

It might look like renting a house on the coast for an extended family getaway, flying across the country to celebrate a milestone with an old friend, or kindly buying a cup of coffee for a colleague on a busy Tuesday morning.

True lifestyle financial planning recognises that money is merely the fuel for our shared narrative. The ultimate purpose of our balance sheet is not just to keep us financially safe.

It is to bring us closer to the people who make our lives profoundly meaningful.

Liron (Yaakov Yitzchak) Mazor

Greengrass Wealth Management is an authorised and licensed independent financial services provider with the Financial Services Board (FSP Number: 19308)
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