Have you ever set a goal, or set of goals for yourself? And… when life changed and those goals were no longer relevant or attainable, what did you do?

One of the most underrated challenges in financial and life planning isn’t setting goals… it’s managing them when life changes! We’re often told to set smart, measurable goals and stick to them.

And that works… until life throws you a curveball.

A new job. A health scare. A divorce. A pandemic. A dream that no longer excites you.

Suddenly, you find yourself wondering: Should I keep pushing toward the goal I set? Or is it time to adjust?

This tension shows up often, especially for people who are driven and aspirational. The problem is that we frequently judge our goals by how exciting they felt when we first set them, not by whether they still make sense. Add in a bit of “shiny object syndrome” — the tendency to chase what looks exciting, new, or urgent — and you’ve got a recipe for constantly shifting focus without real progress.

Here’s the truth: Changing your goals isn’t failure. It’s maturity.

It’s sometimes helpful to realise that perhaps goals are not set promises; they’re signposts, guides that reflect your current season, priorities, and values. As those shift, your goals may need to shift too. What’s important is not blind persistence, but conscious decision-making.

So how do you know whether to stay the course or change direction?

Here’s a simple way to reassess your goals. When your goals start to feel off-track, overwhelming, or irrelevant, try this quick three-step exercise:

1. Rank your goals.

List your financial goals — big and small — and rank them from most to least important right now. Not last year. Not five years ago. Today.

2. Ask: What changed?

For anything that’s dropped in priority, explore why. Did your circumstances change? Your values? Or were you chasing something that was never really yours to begin with?

3. Reallocate your energy.

If a goal no longer serves you, give yourself permission to release it and reallocate your resources (time, money, focus) to what matters more now.

This process doesn’t just keep your plan relevant; it helps you feel more grounded and less scattered. And that’s half the battle in any financial strategy.

We believe that the best financial plans aren’t set in stone. They evolve with you, making space for surprises, setbacks, and new dreams you couldn’t have imagined before. If you’ve been feeling pulled in too many directions or unsure whether your goals still fit, you’re not alone. And you don’t need to figure it out alone, either.

We’re here to help you pause, reflect, and realign so your money stays connected to the life you actually want, not just the one you once imagined. Let’s talk about what’s changed, and where you want to go next.