"One can choose to go back toward safety or forward toward growth. Growth must be chosen again and again; fear must be overcome again and again."

Whilst this quote by psychologist Abraham Maslow is not usually found in financial textbooks, it certainly belongs in the realm of human potential.

We tend to think of our financial lives as a series of big, one-off decisions. We choose a career. We buy a house. We set up a pension. We think that once the paperwork is signed, the "growth" box is ticked.

But Maslow reminds us that growth is not a destination we arrive at; it is a choice we have to keep making.

We need to recognise that the pull toward safety is strong. It is biological. Our brains are wired to prioritise survival over expansion. In financial terms, "safety" sometimes looks like hoarding cash, avoiding difficult conversations, or staying in a career that pays the bills but starves the soul.

Safety feels comfortable. It demands nothing of us. It promises that tomorrow will be exactly the same as today.

But safety has a cost. The cost is stagnation.

If we always choose the safe path—if we never invest because the market might drop, or never start the business because it might fail—we don't just miss out on financial returns. We miss out on life.

Growth is uncomfortable because it implies change, and change implies risk.

Growth is choosing to invest in the stock market, knowing it will be volatile, because you want your wealth to outpace inflation.

Growth is choosing to spend money on a family experience today, overcoming the fear that you should be saving every penny for a rainy day.

Growth is having the brave conversation with your spouse about what you really want your retirement to look like, where you want to work, or how you want to raise your children.

These are not one-time decisions. You have to wake up and choose them every day.

When the market dips, the instinct to retreat to safety (sell everything) kicks in. You have a choice to choose growth (stick to the plan) again. When the world feels chaotic, the instinct to hoard kicks in. You have the opportunity to choose generosity again.

Fear must be overcome again and again. Maslow doesn't say fear disappears. He says it must be overcome.

We never reach a point where we are fearless. The wealthy worry just as much as the aspiring; they just worry about different things. The goal is not to eliminate fear, but to stop letting it drive the bus.

It is about recognising that the voice telling you to "pull back" is trying to keep you safe, but it is not trying to help you flourish. Peace of mind is not the absence of fear. It is the knowledge that you are moving forward, even when your hands are shaking.